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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525
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dc.contributor.authorPranjal, Piyush.-
dc.contributor.authorSarkar, Soumya.-
dc.date.accessioned2019-07-01T06:56:22Z-
dc.date.available2019-07-01T06:56:22Z-
dc.date.issued2018-11-29-
dc.identifier.citationPranjal, P., & Sarkar, S. (2018, November 29-30). Brand alignment in the business-to-business (b2b) context: a phenomenological perspective. Paper presented at the XVIII Consortium of Students in Management Research (COSMAR 2018), Bangalore: Indian Institute of Science Bangalore.en_US
dc.identifier.urihttp://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525-
dc.language.isoen_USen_US
dc.publisherIndian Institute of Science Bangaloreen_US
dc.subjectBusiness to Business (B2B)en_US
dc.subjectB2Ben_US
dc.subjectIIM Ranchien_US
dc.titleBrand alignment in the business-to-business (b2b) context: a phenomenological perspectiveen_US
dc.typeArticleen_US
Appears in Collections:Conference Presentations / Proceedings

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