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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/526
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dc.contributor.authorPranjal, Piyush.-
dc.contributor.authorSarkar, Soumya.-
dc.date.accessioned2019-07-01T06:59:32Z-
dc.date.available2019-07-01T06:59:32Z-
dc.date.issued2019-02-22-
dc.identifier.citationPranjal, P., & Sarkar, S. (2019, February 22-24). Understanding corporate brand advocates’ experiences about brand alignment. Paper presented at the 2019 AMA Winter Academic Conference, Austin, Texas: AMA USA.en_US
dc.identifier.urihttp://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/526-
dc.language.isoen_USen_US
dc.publisherAMA, USAen_US
dc.subjectBrand advocatesen_US
dc.subjectBrand alignmenten_US
dc.subjectIIM Ranchien_US
dc.titleUnderstanding corporate brand advocates’ experiences about brand alignmenten_US
dc.typeArticleen_US
Appears in Collections:Conference Presentations / Proceedings

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