Please use this identifier to cite or link to this item:
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/526| Title: | Understanding corporate brand advocates’ experiences about brand alignment |
| Authors: | Pranjal, Piyush. Sarkar, Soumya. |
| Keywords: | Brand advocates Brand alignment IIM Ranchi |
| Issue Date: | 22-Feb-2019 |
| Publisher: | AMA, USA |
| Citation: | Pranjal, P., & Sarkar, S. (2019, February 22-24). Understanding corporate brand advocates’ experiences about brand alignment. Paper presented at the 2019 AMA Winter Academic Conference, Austin, Texas: AMA USA. |
| URI: | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/526 |
| Appears in Collections: | Conference Presentations / Proceedings |
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