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http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/527| Title: | Exploring brand advocacy in the business to business (B2B) context |
| Authors: | Sarkar, Soumya. Panjal, Piyush. |
| Keywords: | Brand advocacy Business to Business (B2B) B2B IIM Ranchi |
| Issue Date: | 6-Jan-2019 |
| Publisher: | Institute of Management Technology, Ghaziabad |
| Citation: | Sarkar, S., & Pranjal, P.(2019, January 6-8). Exploring brand advocacy in the business to business (B2B) context. Paper presented at the Annual Conference of the Emerging Markets Conference Board, Ghaziabad: Institute of Management Technology. |
| URI: | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/527 |
| Appears in Collections: | Conference Presentations / Proceedings |
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