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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/527
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dc.contributor.authorSarkar, Soumya.-
dc.contributor.authorPanjal, Piyush.-
dc.date.accessioned2019-07-01T07:02:47Z-
dc.date.available2019-07-01T07:02:47Z-
dc.date.issued2019-01-06-
dc.identifier.citationSarkar, S., & Pranjal, P.(2019, January 6-8). Exploring brand advocacy in the business to business (B2B) context. Paper presented at the Annual Conference of the Emerging Markets Conference Board, Ghaziabad: Institute of Management Technology.en_US
dc.identifier.urihttp://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/527-
dc.language.isoen_USen_US
dc.publisherInstitute of Management Technology, Ghaziabaden_US
dc.subjectBrand advocacyen_US
dc.subjectBusiness to Business (B2B)en_US
dc.subjectB2Ben_US
dc.subjectIIM Ranchien_US
dc.titleExploring brand advocacy in the business to business (B2B) contexten_US
dc.typeArticleen_US
Appears in Collections:Conference Presentations / Proceedings

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