An examination of the role of review valence and review source in varying consumption contexts on purchase decision

Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/617

Title:	An examination of the role of review valence and review source in varying consumption contexts on purchase decision
Authors:	Tata, Sai Vijay. Prashar, Sanjeev. Gupta, Sumeet.
Keywords:	Onsumption context Negativity bias Online reviews Review sources Review valence Social influence theory IIM Ranchi
Issue Date:	Jan-2020
Publisher:	Journal of Retailing and Consumer Services
Citation:	Vijay, T. S., Prashar, S., & Gupta, S. (2020). An examination of the role of review valence and review source in varying consumption contexts on purchase decision. Journal of Retailing and Consumer Services, 52, 1-10.
Abstract:	This study examines the influence of Valence and Source of Online Reviews on a customer's attitude and pur-chase decision in the context of public and private consumption using social influence theory and the concept ofnegativity bias. The study was conducted using a 2 × 3 × 3 online experiment to examine the influence ofreview valence (positive vs mixed vs negative), two sources (retailer vs third-party site) in two different con-sumption contexts (public vs private). The results highlight the role of review valence as well as consumptioncontext on a shopper's decision.
URI:	https://doi.org/10.1016/j.jretconser.2019.01.003 http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/617
ISSN:	0969-6989
Appears in Collections:	Journal Articles

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