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Title: | A narrative review in sport analytics |
Authors: | Singh, Nitin. |
Keywords: | Sport analytics Narrative literature review Business research Social media marketing Fanbase marketing IIM Ranchi |
Issue Date: | Jun-2020 |
Publisher: | International Journal of Management |
Citation: | Singh, N. (2020). A narrative review in sport analytics. International Journal of Management, 11(6), 637-648. |
Abstract: | The area of sport analytics is attracting increasing attention both in industry and academic circles. This paper offers a narrative literature review of research. The purpose of this narrative review is to understand the state of the research on sport analytics and its emerging sub-fields. Relevant literature is identified and scrutinized by applying a structured keyword search in library databases. The literature analysis is done and emerging state of research is identified and presented. |
URI: | http://www.iaeme.com/MasterAdmin/uploadfolder/IJM_11_06_053/IJM_11_06_053.pdf http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/659 |
ISSN: | 0976-6510 |
Appears in Collections: | Journal Articles |
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