Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/659
Title: A narrative review in sport analytics
Authors: Singh, Nitin.
Keywords: Sport analytics
Narrative literature review
Business research
Social media marketing
Fanbase marketing
IIM Ranchi
Issue Date: Jun-2020
Publisher: International Journal of Management
Citation: Singh, N. (2020). A narrative review in sport analytics. International Journal of Management, 11(6), 637-648.
Abstract: The area of sport analytics is attracting increasing attention both in industry and academic circles. This paper offers a narrative literature review of research. The purpose of this narrative review is to understand the state of the research on sport analytics and its emerging sub-fields. Relevant literature is identified and scrutinized by applying a structured keyword search in library databases. The literature analysis is done and emerging state of research is identified and presented.
URI: http://www.iaeme.com/MasterAdmin/uploadfolder/IJM_11_06_053/IJM_11_06_053.pdf
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/659
ISSN: 0976-6510
Appears in Collections:Journal Articles

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