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http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/886| Title: | Antecedents to online travel purchase: role of network benefits, pilgrimage packages, interactivity, trust and customer reviews |
| Authors: | Khare, Arpita. Dixit, Saumya. Sarkar, Subhro. |
| Keywords: | Network benefits Interactivity Pilgrimage packages Customer reviews Trust India IIM Ranchi |
| Issue Date: | Dec-2020 |
| Publisher: | Journal of Quality Assurance in Hospitality and Tourism |
| Citation: | Khare, A., Dixit, S., & Sarkar, S. (2020). Antecedents to online travel purchase: role of network benefits, pilgrimage packages, interactivity, trust and customer reviews. Journal of Quality Assurance in Hospitality and Tourism, 21(6), 690–715. |
| Abstract: | Customers prefer apps over websites for travel search and booking. However, websites offer a competitive advantage over apps in terms of branding and CRM opportunities. Therefore, to retain customers on travel websites, this research investigated the role of monetary incentives resulting from network benefits, cultural adaptation of websites by offering pilgrimage packages, website interactivity, ease of information access, trust, and customer reviews on website continuance intention. Data was collected from 356 travel website customers. The results indicate that network benefits, interactivity, pilgrimage packages act as antecedents to trust, and customer reviews moderate trust and website continuance intention relationship. |
| URI: | https://doi.org/10.1080/1528008X.2020.1740133 http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/886 |
| ISSN: | 1528-0098 |
| Appears in Collections: | Journal Articles |
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