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Please use this identifier to cite or link to this item: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/886
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dc.contributor.authorKhare, Arpita.-
dc.contributor.authorDixit, Saumya.-
dc.contributor.authorSarkar, Subhro.-
dc.date.accessioned2020-11-26T06:12:43Z-
dc.date.available2020-11-26T06:12:43Z-
dc.date.issued2020-12-
dc.identifier.citationKhare, A., Dixit, S., & Sarkar, S. (2020). Antecedents to online travel purchase: role of network benefits, pilgrimage packages, interactivity, trust and customer reviews. Journal of Quality Assurance in Hospitality and Tourism, 21(6), 690–715.en_US
dc.identifier.issn1528-0098-
dc.identifier.urihttps://doi.org/10.1080/1528008X.2020.1740133-
dc.identifier.urihttp://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/886-
dc.description.abstractCustomers prefer apps over websites for travel search and booking. However, websites offer a competitive advantage over apps in terms of branding and CRM opportunities. Therefore, to retain customers on travel websites, this research investigated the role of monetary incentives resulting from network benefits, cultural adaptation of websites by offering pilgrimage packages, website interactivity, ease of information access, trust, and customer reviews on website continuance intention. Data was collected from 356 travel website customers. The results indicate that network benefits, interactivity, pilgrimage packages act as antecedents to trust, and customer reviews moderate trust and website continuance intention relationship.en_US
dc.language.isoenen_US
dc.publisherJournal of Quality Assurance in Hospitality and Tourismen_US
dc.subjectNetwork benefitsen_US
dc.subjectInteractivityen_US
dc.subjectPilgrimage packagesen_US
dc.subjectCustomer reviewsen_US
dc.subjectTrusten_US
dc.subjectIndiaen_US
dc.subjectIIM Ranchi-
dc.titleAntecedents to online travel purchase: role of network benefits, pilgrimage packages, interactivity, trust and customer reviewsen_US
dc.typeArticleen_US
dc.volume21en_US
dc.issue6en_US
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