Bollywood in transition: Chiragdeep’s reflection of the film industry

Abstract

This case illustrates Bollywood, the Hindi film industry, operating out of Mumbai. As an industry, Bollywood is at crossroads today, trying to create a sustainable business model. The case dives deep into the structure of the industry, the conduct of its existing players and its performance. The case stands out as a means for understanding industry-level competitiveness and the unique profitability patterns. It addresses the concerns of the incumbents of Bollywood and how they can draw lessons from its peer—the Tamil film industry in Chennai—in terms of a regulated sustainable business model.