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http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/959| Title: | The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development |
| Authors: | Bhattacharjee, A. Chakraborty, Shibashish. |
| Keywords: | Marketing Green marketing IIM Ranchi |
| Issue Date: | 2021 |
| Publisher: | Excel India Publishers |
| Citation: | Bhattacharjee, A., & Chakraborty, S. (2021). The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development. In D. Chanda, A. Sengupta, & D. Mohanti (Eds.), Business Research and Innovation (pp. 231-248). Excel India Publishers. |
| URI: | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/959 |
| Appears in Collections: | Book Chapters |
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