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Results 1-10 of 10 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2021-02
Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use
Gupta, Priyanka.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
2021
Typology of online reviewers based on their motives for writing online reviews
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2021-07
Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2021
Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques
Gupta, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2022
The distinctive agenda of service failure recovery in e-tailing: criticality of logistical/non-logistical service failure typologies and e-tailing ethics
Roy, Vivek.
;
Vijay, Tata Sai.
;
Srivastava, Abhishek.
2021-07
Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Kumar, Mukesh.
2021
Do customers exhibit gratitude after service recovery? understanding the moderating role of relationship type
Salagrama, Ramakrishna.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2021-05
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2020-05
Ola acquired TaxiForSure: post-takeover dilemma
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Sahay, Vinita.
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Srivastava, Abhishek.
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Impulse buying
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Mobile application
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App Layout
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Brand reputation
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Brand switching
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Brand uniqueness
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Brand-celebrity congruency
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Brand-consumer congruency
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Cab aggregator
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Date issued
8
2021
1
2020
1
2022