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Results 1-10 of 13 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2019
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2019
Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2021-02
Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use
Gupta, Priyanka.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
2021
Typology of online reviewers based on their motives for writing online reviews
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2021-07
Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2019
Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2019-03-01
Role of in-store atmospherics and impulse buying tendency on post-purchase regret
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Sahay, Vinita.
2021
Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques
Gupta, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2021-07
Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Kumar, Mukesh.
2019
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
;
Banerjee, Abhishek.
;
Sahakari, Nikhil.
;
Chatterjee, Subham.
Discover
Author
13
Prashar, Sanjeev.
3
Gupta, Priyanka.
2
Arora, Nilesh.
1
Banerjee, Abhishek.
1
Chatterjee, Subham.
1
Gupt, Priyanka.
1
Kumar, Mukesh.
1
Sahakari, Nikhil.
1
Sahay, Vinita.
Subject
1
Regulatory focus
1
Repurchase intention
1
Satisfaction
1
Site characteristics
1
Social conformity
1
Store environment
1
Utilitarian shopping value
1
Utility Seekers
1
Value seekers
1
Writing online reviews
.
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Date issued
7
2021
6
2019