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Issue Date
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2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
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Author
1
Gupt, Priyanka.
1
Vijay, Tata Sai.
Subject
1
App Layout
1
Effort expectancy
1
Impulse buying intention