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Results 1-10 of 13 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2021
The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development
Bhattacharjee, A.
;
Chakraborty, Shibashish.
2021
Super learners for fake review detection
Ashraf, S. A.
;
Javed, A. F.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
2021-08
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Srivastava, Abhishek.
;
Dasgupta, Shilpee A.
;
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
2020-12-21
Entrepreneurship-Why are fresh management graduates reluctant to take entrepreneurship as their career option
Javed, A. F.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
2022-01-04
Factors impacting mobile banking in India: empirical approach extending UTAUT2 with perceived value and trust
Sankaran, Raja.
;
Chakraborty, Shibashish.
2021-01
Why customers make mobile payments? applying a means-end chain approach
Sankaran, Raja.
;
Chakraborty, Shibashish.
2021-01
Do women directors impact the risk and return of Indian banks?
Shukla, Ankur.
;
Sivasankaran, Narayanasamy.
;
Singh, Prakash.
;
Kanagaraj, Ayyaluswamy.
;
Chakraborty, Shibashish.
2022-10
Green service production and environmental performance in healthcare emergencies: role of big-data management and green HRM practices
Kumar, Pradeep.
;
Chakraborty, Shibashish.
2021-03
Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
;
Dasgupta, Shilpee A.
2023-01-24
Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja.
;
Chakraborty, Shibashish.
Discover
Author
6
Bala, Pradip Kumar.
3
Javed, A. F.
3
Sankaran, Raja.
2
Dasgupta, Shilpee A.
2
Ray, Arghya.
1
Ashraf, S. A.
1
Bhattacharjee, A.
1
Kanagaraj, Ayyaluswamy.
1
Krishnamurthy, Rajeshwari.
1
Kumar, Avinash.
.
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Subject
13
IIM Ranchi
2
Customer satisfaction
2
Entrepreneurship
1
Augmented reality
1
Big data management
1
Big five personality traits
1
Brand awareness
1
Brand equity
1
Brand loyalty
1
Consumer attitude
.
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Date issued
7
2021
3
2023
2
2022
1
2020