1. IDR@IIM Ranchi

Search


Current filters:


Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 16 (Search time: 0.003 seconds).
Item hits:
Issue DateTitleAuthor(s)
2019Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement productArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-02Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of useGupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021Typology of online reviewers based on their motives for writing online reviewsVijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2021-07Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviourVijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2018Intention to provide online reviews: an expectation-confirmation model with review involvementVijay, Tata Sai.; Prashar, Sanjeev.; Gupta, Sumeet.
2019Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M modelParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019-03-01Role of in-store atmospherics and impulse buying tendency on post-purchase regretParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2021Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniquesGupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2021-07Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendencyParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh.

Discover