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Results 11-17 of 17 (Search time: 0.0 seconds).
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Issue Date
Title
Author(s)
2021-07
Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Kumar, Mukesh.
2019
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
;
Banerjee, Abhishek.
;
Sahakari, Nikhil.
;
Chatterjee, Subham.
2021
Do customers exhibit gratitude after service recovery? understanding the moderating role of relationship type
Salagrama, Ramakrishna.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2021-05
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
2021-01
Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique
Gupt, Priyanka.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2019-10
Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion
Prashar, Sanjeev.
;
Gupta, Priyanka.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2020-05
Ola acquired TaxiForSure: post-takeover dilemma
Vijay, Tata Sai.
;
Prashar, Sanjeev.
;
Sahay, Vinita.
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Author
16
Prashar, Sanjeev.
13
Parsad, Chandan.
3
Gupta, Priyanka.
2
Arora, Nilesh.
2
Sahay, Vinita.
1
Banerjee, Abhishek.
1
Chatterjee, Subham.
1
Gupt, Priyanka.
1
Gupta, Sumeet.
1
Kumar, Mukesh.
.
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Subject
17
IIM Ranchi
4
Impulse buying
3
Mobile application
2
Effort expectancy
2
Expectation confirmation theory
2
Impulse buying intention
2
Impulse buying tendency
2
Neuroticism
2
Regret
2
User experience
.
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Date issued
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2021
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2019
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2022