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Issue Date
Title
Author(s)
2021
The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development
Bhattacharjee, A.
;
Chakraborty, Shibashish.
2021-09-29
Appealing for investors through IPO advertisements
Ganesh, R.
;
Thiyagarajan, S.
;
Gopal, Naresh.
2021-12-15
O’Desi meals: a socially responsible brand
Dasgupta, Shilpee A.
2021
Consumer happiness: multiple perspectives
Dutta, Tanusree.
;
Mandal, Manas Kumar.
2021
The little rice recipe for continuous business growth in an emerging economy
Kesharbani, Neeraj Kumar.
;
Kumar, Rohit.
;
Borah, Manash Jyoti.
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Author
1
Bhattacharjee, A.
1
Borah, Manash Jyoti.
1
Chakraborty, Shibashish.
1
Dasgupta, Shilpee A.
1
Dutta, Tanusree.
1
Ganesh, R.
1
Gopal, Naresh.
1
Kesharbani, Neeraj Kumar.
1
Kumar, Rohit.
1
Mandal, Manas Kumar.
.
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Subject
5
IIM Ranchi
1
Accommodation and Food Services
1
Ad bias
1
Advertisement
1
Consumer behavior
1
Consumer happiness
1
Entrepreneurship
1
Green marketing
1
Happiness
1
Initial public offer
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