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Issue Date
Title
Author(s)
2023-01-24
Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja.
;
Chakraborty, Shibashish.
2023-02-14
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T Sai
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Author
1
Anantharaman, Rajesh
1
Chakraborty, Shibashish.
1
Prashar, Sanjeev
1
Sankaran, Raja.
1
Vijay, T Sai
Subject
2
IIM Ranchi
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Brand image
1
Brand preference
1
Brand satisfaction
1
Brand trust
1
Consumer-based brand equity
1
Customerbrand relationship
1
m-Payments brand equity
1
Mobile payments
1
Multimediation
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