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Issue Date
Title
Author(s)
2021-04
Exploring COBRAs, its antecedents and consequences in the context of banking brands
Mishra, Aditya Shankar.
2022
Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services
Lim, Weng Marc.
;
Gupta, Gaurav.
;
Biswas, Baidyanath.
;
Gupta, Rohit.
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Author
1
Biswas, Baidyanath.
1
Gupta, Gaurav.
1
Gupta, Rohit.
1
Lim, Weng Marc.
1
Mishra, Aditya Shankar.
Subject
2
IIM Ranchi
1
Bank marketing
1
COBRAs
1
Collaborative Consumption
1
Continuance
1
Customer engagement
1
GOSIP
1
Length of customer–brand relation...
1
Service Quality
1
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Date issued
1
2021
1
2022