1. IDR@IIM Ranchi

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Results 11-20 of 27 (Search time: 0.0 seconds).
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Issue DateTitleAuthor(s)
2019-02-22Understanding corporate brand advocates’ experiences about brand alignmentPranjal, Piyush.; Sarkar, Soumya.
2019-06-06Impact of cognitive flexibility on decision making quality: mediating role of individual ambidexterityMajhi, Siddharth Gaurav.; Dutta, Tanusree.; Mukherjee, Arindam.; Sarkar, Soumya.; Parasar, P. R.
2021-11-02Performance improvement of supplier-side e-tender-driven marketing processGupta, Piyush.; Pranjal, Piyush.; Bera, Sasadhar.; Sarkar, Soumya.; Sachan, Amit.
2018-11-29Brand alignment in the business-to-business (b2b) context: a phenomenological perspectivePranjal, Piyush.; Sarkar, Soumya.
2019-01-06Exploring brand advocacy in the business to business (B2B) contextSarkar, Soumya.; Panjal, Piyush.
2021-07Does CSR disclosure enhance corporate brand performance in emerging economy? evidence from IndiaSarkar, Soumya.; Chatterjee, Manali.; Bhattacharjee, Titas.
2015-07A study of the drivers of marketability of Hindi film music in the Indian contextBakshi, Madhupa.; Sarkar, Soumya.
2015-07Impact of B2B customer satisfaction parameters on the share of walletSarkar, Soumya.; Sharma, D. K.
2019-05-22CEO ‘branding’: is it a double-edged sword?Pranjal, Piyush.; Sarkar, Soumya.
2021-05Bollywood in transition: Chiragdeep’s reflection of the film industrySarkar, Soumya.; Shah, Ami Mitinkumar.; Dutta, Swarup Kumar.

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