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Results 21-27 of 27 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2022
A case study: how did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy
Chakrabarti, Dipankar.
;
Kumar, Rohit.
;
Sarkar, Soumya.
;
Mukherjee, Arindam.
2022
Scaling an internet of things start-up: can alliance strategy help?
Chakrabarti, Dipankar.
;
Sarkar, Soumya.
;
Mukherjee, Arindam.
2022
Linking political brand image and voter perception in India: a political market orientation approach
DasGupta, Krishna.
;
Sarkar, Soumya.
2023-06-28
Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World
Sarkar, Soumya.
;
Soni, Mayank Jyotsna.
2023-06-28
Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits
Soni, Mayank Jyotsna.
;
Sarkar, Soumya.
2023-06-27
Sports Management in an Uncertain Environment
Basu, Bhaskar.
;
Desbordes, Michel.
;
Sarkar, Soumya.
2023-06-28
Adapting to a VUCA World
Basu, Bhaskar.
;
Desbordes, Michel.
;
Sarkar, Soumya.
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Author
7
Pranjal, Piyush.
3
Bakshi, Madhupa.
3
Mukherjee, Arindam.
2
Basu, Bhaskar.
2
Bhattacharjee, Titas.
2
Chakrabarti, Dipankar.
2
Desbordes, Michel.
2
Dutta, Tanusree.
2
Soni, Mayank Jyotsna.
1
Bera, Sasadhar.
.
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27
IIM Ranchi
4
B2B
4
B2B marketing
3
Business to Business (B2B)
3
India
2
Brand alignment
2
CBCBE
2
Customer-based corporate brand eq...
2
Marketing
2
Start-up
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