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Results 11-20 of 27 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2019-02-22
Understanding corporate brand advocates’ experiences about brand alignment
Pranjal, Piyush.
;
Sarkar, Soumya.
2019-06-06
Impact of cognitive flexibility on decision making quality: mediating role of individual ambidexterity
Majhi, Siddharth Gaurav.
;
Dutta, Tanusree.
;
Mukherjee, Arindam.
;
Sarkar, Soumya.
;
Parasar, P. R.
2021-11-02
Performance improvement of supplier-side e-tender-driven marketing process
Gupta, Piyush.
;
Pranjal, Piyush.
;
Bera, Sasadhar.
;
Sarkar, Soumya.
;
Sachan, Amit.
2018-11-29
Brand alignment in the business-to-business (b2b) context: a phenomenological perspective
Pranjal, Piyush.
;
Sarkar, Soumya.
2019-01-06
Exploring brand advocacy in the business to business (B2B) context
Sarkar, Soumya.
;
Panjal, Piyush.
2021-07
Does CSR disclosure enhance corporate brand performance in emerging economy? evidence from India
Sarkar, Soumya.
;
Chatterjee, Manali.
;
Bhattacharjee, Titas.
2015-07
A study of the drivers of marketability of Hindi film music in the Indian context
Bakshi, Madhupa.
;
Sarkar, Soumya.
2015-07
Impact of B2B customer satisfaction parameters on the share of wallet
Sarkar, Soumya.
;
Sharma, D. K.
2019-05-22
CEO ‘branding’: is it a double-edged sword?
Pranjal, Piyush.
;
Sarkar, Soumya.
2021-05
Bollywood in transition: Chiragdeep’s reflection of the film industry
Sarkar, Soumya.
;
Shah, Ami Mitinkumar.
;
Dutta, Swarup Kumar.
Discover
Author
7
Pranjal, Piyush.
3
Bakshi, Madhupa.
3
Mukherjee, Arindam.
2
Basu, Bhaskar.
2
Bhattacharjee, Titas.
2
Chakrabarti, Dipankar.
2
Desbordes, Michel.
2
Dutta, Tanusree.
2
Soni, Mayank Jyotsna.
1
Bera, Sasadhar.
.
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Subject
4
B2B
4
B2B marketing
3
Business to Business (B2B)
3
India
2
Brand alignment
2
CBCBE
2
Customer-based corporate brand eq...
2
Marketing
2
Start-up
1
Advertising
.
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2015
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2019
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2021
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2023
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2020
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2022
2
2017
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2018
Has File(s)
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