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Issue Date
Title
Author(s)
2022
Cognitive computing based ethical principles for improving organisational reputation: a B2B digital marketing perspective
Behera, Rajat Kumar.
;
Bala, Pradip Kumar.
;
Rana, Nripendra P.
;
Kizgin, Hatice.
2022-11
Self-promotion and online shaming during COVID-19: A toxic combination
Behera, Rajat Kumar.
;
Bala, Pradip Kumar.
;
Rana, Nripendra P.
;
Kayal, Ghadeer.
2022
A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspective
Behera, Rajat Kumar.
;
Bala, Pradip Kumar.
;
Rana, Nripendra P.
;
Kizgin, Hatice.
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Author
3
Rana, Nripendra P.
2
Kizgin, Hatice.
1
Kayal, Ghadeer.
Subject
1
B2B
1
B2B digital marketing
1
Black swan theory
1
Cognitive computing
1
COVID-19
1
Customer Experience
1
Ethics
1
Online shaming
1
Organisational effectiveness
1
Organisational reputation
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