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Issue Date
Title
Author(s)
2021-08
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Srivastava, Abhishek.
;
Dasgupta, Shilpee A.
;
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
2021-03
Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
;
Dasgupta, Shilpee A.
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Author
2
Ray, Arghya.
1
Srivastava, Abhishek.
Subject
2
IIM Ranchi
1
Augmented reality
1
Big five personality traits
1
Brand awareness
1
Brand equity
1
Consumer attitude
1
Customer satisfaction
1
E-learning services
1
Generation Z
1
Online reviews and ratings
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Date issued
2
2021
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false