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Issue Date
Title
Author(s)
2021-08
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Srivastava, Abhishek.
;
Dasgupta, Shilpee A.
;
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
Discover
Author
1
Chakraborty, Shibashish.
1
Ray, Arghya.
Subject
1
Augmented reality
1
Big five personality traits
1
Generation Z
1
IIM Ranchi
1
Technology acceptance factors
1
Wearable devices
Date issued
1
2021
Has File(s)
1
false