1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2020-03Personalized digital marketing recommender engineBehera, Rajat Kumar.; Gunasekaran, Angappa.; Gupta, Shivam.; Kamboj, Shampy.; Bala, Pradip Kumar.
2020-08A rule-based automated machine learning approach in the evaluation of recommender engineBehera, Rajat Kumar.; Bala, Pradip Kumar.; Jain, Rashmi.
2022Cognitive computing based ethical principles for improving organisational reputation: a B2B digital marketing perspectiveBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice.
2022-11Self-promotion and online shaming during COVID-19: A toxic combinationBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kayal, Ghadeer.
2022A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspectiveBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Kizgin, Hatice.
2023Unethical use of information access and analytics in B2B service organisations: the dark side of behavioural loyaltyBehera, Rajat Kumar.; Bala, Pradip Kumar.
2023Responsible natural language processing: a principlist framework for social benefitsBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.; Irani, Zahir.
2023-05-01Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailersBehera, Rajat Kumar.; Bala, Pradip Kumar.; Rana, Nripendra P.
2023-06-30Data Privacy in the Metaverse EcosystemDebeeprasad, Sibanjan.; Bala, Pradip Kumar.; Behera, Rajat Kumar.

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