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Issue Date
Title
Author(s)
2019-03-14
An empirical approach extending UTAUT2 with value and trust to investigate the factors influencing the usage of mobile banking by Indian consumers
Sankaran, Raja.
;
Chakraborty, Shibashish.
2022-01-04
Factors impacting mobile banking in India: empirical approach extending UTAUT2 with perceived value and trust
Sankaran, Raja.
;
Chakraborty, Shibashish.
2021-01
Why customers make mobile payments? applying a means-end chain approach
Sankaran, Raja.
;
Chakraborty, Shibashish.
2023-01-24
Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja.
;
Chakraborty, Shibashish.
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Subject
4
IIM Ranchi
2
Mobile banking
2
UTAUT2
1
Brand loyalty
1
Consumer-based brand equity
1
Gender
1
Indian consumers
1
Laddering
1
m-Payments brand equity
1
Means-end chain
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2019
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2021
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2023
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