1. IDR@IIM Ranchi

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Results 1-10 of 13 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2021The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model developmentBhattacharjee, A.; Chakraborty, Shibashish.
2021Super learners for fake review detectionAshraf, S. A.; Javed, A. F.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2020-12-21Entrepreneurship-Why are fresh management graduates reluctant to take entrepreneurship as their career optionJaved, A. F.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2022-01-04Factors impacting mobile banking in India: empirical approach extending UTAUT2 with perceived value and trustSankaran, Raja.; Chakraborty, Shibashish.
2021-01Why customers make mobile payments? applying a means-end chain approachSankaran, Raja.; Chakraborty, Shibashish.
2021-01Do women directors impact the risk and return of Indian banks?Shukla, Ankur.; Sivasankaran, Narayanasamy.; Singh, Prakash.; Kanagaraj, Ayyaluswamy.; Chakraborty, Shibashish.
2022-10Green service production and environmental performance in healthcare emergencies: role of big-data management and green HRM practicesKumar, Pradeep.; Chakraborty, Shibashish.
2021-03Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platformsRay, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.; Dasgupta, Shilpee A.
2023-01-24Measuring consumer perception of overall brand equity drivers for m-paymentsSankaran, Raja.; Chakraborty, Shibashish.

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