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Issue Date
Title
Author(s)
2022-12
Digital transformation of organization using AI-CRM: from microfoundational perspective with leadership support
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Jabeen, Fauzia.
2022-11
AI and digitalization in relationship management: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
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Author
2
Chaudhuri, Ranjan.
2
Vrontis, Demetris.
1
Jabeen, Fauzia.
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IIM Ranchi
1
AI
1
AI-CRM
1
B2B Relationship
1
CRM
1
Digital Transformation
1
Microfoundation
1
Perceived Risk
1
Resistance to Change
1
Technology Turbulence
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Date issued
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2022
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