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Issue Date
Title
Author(s)
2023-02-01
Adoption of AI integrated partner relationship management (AI-PRM) B2B sales channels: exploratory study
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Kadic-Maglajlic, Selma.
2023-01
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Thrassou, Alkis.
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Author
2
Chatterjee, Sheshadri.
2
Vrontis, Demetris.
1
Kadic-Maglajlic, Selma.
1
Thrassou, Alkis.
Subject
2
IIM Ranchi
1
Absorptive Capacity
1
AI
1
AI-PRM
1
Customized Partner Services
1
Dynamic Capability
1
Online Marketing Communication
1
Operational Performance
1
Partner Engagement
1
Partner Relationship Management (...
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Date issued
2
2023
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