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Issue Date
Title
Author(s)
2021
Intention to write reviews: influence of personality traits, attitude and motivational factors
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2019
Shoppers’ intention to provide online reviews: the moderating role of consumer involvement
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2019-09
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Tata, Sai Vijay.
2020-01
An examination of the role of review valence and review source in varying consumption contexts on purchase decision
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Gupta, Sumeet.
Discover
Author
3
Parsad, Chandan.
1
Arora, Nilesh.
1
Gupta, Sumeet.
Subject
4
IIM Ranchi
3
Online reviews
1
Agreeableness
1
Attitude towards the advertisement
1
Celebrity attractiveness
1
Celebrity endorsement
1
Celebrity-product congruence
1
Consumer involvement
1
Intention to write reviews
1
Intrinsic and extrinsic rewards
.
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Date issued
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2019
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2020
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2021