1. IDR@IIM Ranchi

Search


Current filters:


Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-2 of 2 (Search time: 0.001 seconds).
  • previous
  • 1
  • next
Item hits:
Issue DateTitleAuthor(s)
2019Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement productArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019-09Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regressionArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.

Discover