1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2021-03Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platformsRay, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.; Dasgupta, Shilpee A.

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