1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2019-08Role of authenticity and perceived benefits of online courses on technology based career choice in India: a modified technology adoption model based on career theoryRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2020-04Understanding the factors influencing career choices in India: from the students' perspectivesRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Srivastava, Abhishek.
2020-04Factors influencing adoption of e-services in rural India – perspectives of consumers and service providersRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Sivasankaran, Narayanasamy.
2022Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectivesDasgupta, Shilpee A.; Bhatia, Mayank.; Singh, Upasana.; Ray, Arghya.
2021-03Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platformsRay, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.; Dasgupta, Shilpee A.

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