1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2020-04Understanding the factors influencing career choices in India: from the students' perspectivesRay, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Srivastava, Abhishek.

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