1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2021-08Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertisingSrivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
2021An NLP-SEM approach to examine the gratifications affecting user’s choice of different e-learning providers from user tweetsRay, Arghya.; Bala, Pradip Kumar.; Kumar, Rahul.
2021-02Utilizing emotion scores for improving classifier performance for predicting customer’s intended ratings from social media postsRay, Arghya.; Bala, Pradip Kumar.; Jain, Rashmi.
2021-01Innovative distribution and delivery of foodRay, Arghya.; Bala, Pradip Kumar.
2021-05Exploring the drivers of customers’ brand attitudes of online travel agency services: a text-mining based approachRay, Arghya.; Bala, Pradip Kumar.; Rana, Nripendra P.
2021-01User generated content for exploring factors affecting intention to use travel and food delivery servicesRay, Arghya.; Bala, Pradip Kumar.
2021-11Innovation resistance theory perspective on the use of food delivery applicationsKaur, Puneet.; Dhir, Amandeep.; Ray, Arghya.; Bala, Pradip Kumar.; Khalil, Ashraf.
2021-06Exploring values affecting e-Learning adoption from the user-generated-content: a consumption-value-theory perspectiveRay, Arghya.; Bala, Pradip Kumar.; Dwivedi, Yogesh K.
2021-03Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platformsRay, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.; Dasgupta, Shilpee A.

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