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Issue Date
Title
Author(s)
2021-08
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Srivastava, Abhishek.
;
Dasgupta, Shilpee A.
;
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Chakraborty, Shibashish.
2020-04
Understanding the factors influencing career choices in India: from the students' perspectives
Ray, Arghya.
;
Bala, Pradip Kumar.
;
Dasgupta, Shilpee A.
;
Srivastava, Abhishek.
Discover
Author
2
Bala, Pradip Kumar.
2
Dasgupta, Shilpee A.
1
Chakraborty, Shibashish.
Subject
1
Augmented reality
1
Big five personality traits
1
Career choices
1
Constructionist-interpretivist pa...
1
Consumer attitude
1
Generation Z
1
Parental pressure
1
Qualitative study
1
Societal influence
1
Students perspectives
.
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Date issued
1
2020
1
2021
Has File(s)
2
false