1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
2020-01Corporate branding in an emerging business market: a phenomenological perspectivePranjal, Piyush.; Sarkar, Soumya.
2020-12Corporate brand alignment in business markets: a practice perspectivePranjal, Piyush.; Sarkar, Soumya.
2021-09Marketing measurement: the traditional and the modern-way forwardPranjal, Piyush.; Sarkar, Soumya.
2019-02-22Understanding corporate brand advocates’ experiences about brand alignmentPranjal, Piyush.; Sarkar, Soumya.
2021-11-02Performance improvement of supplier-side e-tender-driven marketing processGupta, Piyush.; Pranjal, Piyush.; Bera, Sasadhar.; Sarkar, Soumya.; Sachan, Amit.
2018-11-29Brand alignment in the business-to-business (b2b) context: a phenomenological perspectivePranjal, Piyush.; Sarkar, Soumya.
2019-05-22CEO ‘branding’: is it a double-edged sword?Pranjal, Piyush.; Sarkar, Soumya.

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