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Issue Date
Title
Author(s)
2015-05-12
Business-to-business marketing: relationships, networks, and strategies
Ellis, Nick.
;
Sarkar, Soumya.
2015-10
‘Crazy Kiya Re’: explaining the consumption and popularity of hindi film songs
Bakshi, Madhupa.
;
Sarkar, Soumya.
2015-05
To brand or to rebrand: investigating the effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip.
;
Sarkar, Soumya.
2015-07
A study of the drivers of marketability of Hindi film music in the Indian context
Bakshi, Madhupa.
;
Sarkar, Soumya.
2015-07
Impact of B2B customer satisfaction parameters on the share of wallet
Sarkar, Soumya.
;
Sharma, D. K.
Discover
Author
2
Bakshi, Madhupa.
1
Ellis, Nick.
1
Roy, Subhadip.
1
Sharma, D. K.
Subject
5
IIM Ranchi
2
B2B marketing
2
Marketing
1
Advertising
1
Brand elements
1
CBBE
1
Customer satisfaction
1
Evolutionary rebranding
1
Experimental design
1
Hindi film
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