1. IDR@IIM Ranchi

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Issue DateTitleAuthor(s)
20196 Ballygunge place: has the brand reached its destination?Sarkar, Soumya.; Bakshi, Madhupa.
2019-02-22Understanding corporate brand advocates’ experiences about brand alignmentPranjal, Piyush.; Sarkar, Soumya.
2019-06-06Impact of cognitive flexibility on decision making quality: mediating role of individual ambidexterityMajhi, Siddharth Gaurav.; Dutta, Tanusree.; Mukherjee, Arindam.; Sarkar, Soumya.; Parasar, P. R.
2019-01-06Exploring brand advocacy in the business to business (B2B) contextSarkar, Soumya.; Panjal, Piyush.
2019-05-22CEO ‘branding’: is it a double-edged sword?Pranjal, Piyush.; Sarkar, Soumya.

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