IDR@IIM Ranchi: Search

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Issue Date	Title	Author(s)
2020-01	Corporate branding in an emerging business market: a phenomenological perspective	Pranjal, Piyush.; Sarkar, Soumya.
2020-12	Corporate brand alignment in business markets: a practice perspective	Pranjal, Piyush.; Sarkar, Soumya.
2018-11-29	Brand alignment in the business-to-business (b2b) context: a phenomenological perspective	Pranjal, Piyush.; Sarkar, Soumya.
2019-01-06	Exploring brand advocacy in the business to business (B2B) context	Sarkar, Soumya.; Panjal, Piyush.