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Issue Date
Title
Author(s)
2020-12
Corporate brand alignment in business markets: a practice perspective
Pranjal, Piyush.
;
Sarkar, Soumya.
2019-02-22
Understanding corporate brand advocates’ experiences about brand alignment
Pranjal, Piyush.
;
Sarkar, Soumya.
Discover
Author
2
Pranjal, Piyush.
Subject
2
IIM Ranchi
1
B2B
1
Brand advocates
1
Marketing-as-practice
1
New marketing myopia
1
Symbolic capital
Date issued
1
2019
1
2020
Has File(s)
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false