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Issue Date
Title
Author(s)
2021-11-02
Performance improvement of supplier-side e-tender-driven marketing process
Gupta, Piyush.
;
Pranjal, Piyush.
;
Bera, Sasadhar.
;
Sarkar, Soumya.
;
Sachan, Amit.
2018-11-29
Brand alignment in the business-to-business (b2b) context: a phenomenological perspective
Pranjal, Piyush.
;
Sarkar, Soumya.
2019-01-06
Exploring brand advocacy in the business to business (B2B) context
Sarkar, Soumya.
;
Panjal, Piyush.
Discover
Author
2
Pranjal, Piyush.
1
Bera, Sasadhar.
1
Gupta, Piyush.
1
Panjal, Piyush.
1
Sachan, Amit.
Subject
3
IIM Ranchi
2
B2B
1
Brand advocacy
1
Discrete event simulation
1
E-tender
1
Marketing process
1
Performance improvement
1
Stakeholder
Date issued
1
2018
1
2019
1
2021
Has File(s)
3
false