IDR@IIM Ranchi: Search

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Issue Date	Title	Author(s)
2015-05-12	Business-to-business marketing: relationships, networks, and strategies	Ellis, Nick.; Sarkar, Soumya.
2015-10	‘Crazy Kiya Re’: explaining the consumption and popularity of hindi film songs	Bakshi, Madhupa.; Sarkar, Soumya.
2019	6 Ballygunge place: has the brand reached its destination?	Sarkar, Soumya.; Bakshi, Madhupa.
2020-01	Corporate branding in an emerging business market: a phenomenological perspective	Pranjal, Piyush.; Sarkar, Soumya.
2020-12	Corporate brand alignment in business markets: a practice perspective	Pranjal, Piyush.; Sarkar, Soumya.
2020	Pattern thinking: understanding the mind of the consumer	Dutta, Tanusree.; Sarkar, Soumya.
2021-09	Marketing measurement: the traditional and the modern-way forward	Pranjal, Piyush.; Sarkar, Soumya.
2015-05	To brand or to rebrand: investigating the effects of rebranding on brand equity and consumer attitudes	Roy, Subhadip.; Sarkar, Soumya.
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya.; Mishra, Prashant.
2017-05	Impact of voluntary disclosures on corporate brand equity	Sarkar, Soumya.; Bhattacharjee, Titas.