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Issue DateTitleAuthor(s)
2019Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement productArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019Shoppers’ intention to provide online reviews: the moderating role of consumer involvementTata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019-09Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regressionArora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.
2019Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M modelParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019-03-01Role of in-store atmospherics and impulse buying tendency on post-purchase regretParsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2019Clustering e-shoppers on the basis of shopping values and web characteristicsPrashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham.
2019-10Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotionPrashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai.