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Issue Date
Title
Author(s)
2019
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2019
Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2019
Shoppers’ intention to provide online reviews: the moderating role of consumer involvement
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2019-09
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Tata, Sai Vijay.
2019
Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2019-03-01
Role of in-store atmospherics and impulse buying tendency on post-purchase regret
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Sahay, Vinita.
2019
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
;
Banerjee, Abhishek.
;
Sahakari, Nikhil.
;
Chatterjee, Subham.
2019-10
Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion
Prashar, Sanjeev.
;
Gupta, Priyanka.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
Discover
Author
8
Prashar, Sanjeev.
6
Vijay, Tata Sai.
2
Arora, Nilesh.
2
Tata, Sai Vijay.
1
Banerjee, Abhishek.
1
Chatterjee, Subham.
1
Gupta, Priyanka.
1
Sahakari, Nikhil.
1
Sahay, Vinita.
Subject
8
IIM Ranchi
2
Celebrity attractiveness
2
Celebrity endorsement
2
Celebrity-product congruence
2
Consumer involvement
2
Impulse buying
2
Neuroticism
1
Apps atmosphere
1
Attitude towards advertisement
1
Attitude towards the advertisement
.
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Has File(s)
8
false