IDR@IIM Ranchi: Search

Search

Search:
for

Current filters:

Start a new search

Add filters:

Results/Page | Sort items by In order Authors/record

Results 1-8 of 8 (Search time: 0.001 seconds).

previous
1
next

Item hits:

Issue Date	Title	Author(s)
2019	Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2019	Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019	Shoppers’ intention to provide online reviews: the moderating role of consumer involvement	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2019-09	Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression	Arora, Nilesh.; Prashar, Sanjeev.; Parsad, Chandan.; Tata, Sai Vijay.
2019	Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.
2019-03-01	Role of in-store atmospherics and impulse buying tendency on post-purchase regret	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Sahay, Vinita.
2019	Clustering e-shoppers on the basis of shopping values and web characteristics	Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham.
2019-10	Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion	Prashar, Sanjeev.; Gupta, Priyanka.; Parsad, Chandan.; Vijay, Tata Sai.