Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Guide Name
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IDR@IIM Ranchi
Search
Search:
All of DSpace
Annual Reports
Conference Proceedings
Faculty Publications
IIM Ranchi in Media
Image Library
Raconteur (IIMR Newsletter)
Thesis and Dissertations
Video Library
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-8 of 8 (Search time: 0.0 seconds).
previous
1
next
Item hits:
Issue Date
Title
Author(s)
2019
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: comparative study of high and low involvement product
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
2019
Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency?
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2019
Shoppers’ intention to provide online reviews: the moderating role of consumer involvement
Tata, Sai Vijay.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
2019-09
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Arora, Nilesh.
;
Prashar, Sanjeev.
;
Parsad, Chandan.
;
Tata, Sai Vijay.
2019
Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
2019-03-01
Role of in-store atmospherics and impulse buying tendency on post-purchase regret
Parsad, Chandan.
;
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Sahay, Vinita.
2019
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev.
;
Vijay, Tata Sai.
;
Parsad, Chandan.
;
Banerjee, Abhishek.
;
Sahakari, Nikhil.
;
Chatterjee, Subham.
2019-10
Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion
Prashar, Sanjeev.
;
Gupta, Priyanka.
;
Parsad, Chandan.
;
Vijay, Tata Sai.
Discover
Author
8
Parsad, Chandan.
6
Vijay, Tata Sai.
2
Arora, Nilesh.
2
Tata, Sai Vijay.
1
Banerjee, Abhishek.
1
Chatterjee, Subham.
1
Gupta, Priyanka.
1
Sahakari, Nikhil.
1
Sahay, Vinita.
Subject
8
IIM Ranchi
2
Celebrity attractiveness
2
Celebrity endorsement
2
Celebrity-product congruence
2
Consumer involvement
2
Impulse buying
2
Neuroticism
1
Apps atmosphere
1
Attitude towards advertisement
1
Attitude towards the advertisement
.
next >
Has File(s)
8
false