IDR@IIM Ranchi: Search

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Issue Date	Title	Author(s)
2021	Intention to write reviews: influence of personality traits, attitude and motivational factors	Tata, Sai Vijay.; Prashar, Sanjeev.; Parsad, Chandan.
2021-02	Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use	Gupta, Priyanka.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021	Typology of online reviewers based on their motives for writing online reviews	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2021-07	Examining the influence of satisfaction and regret on online shoppers’ post-purchase behaviour	Vijay, Tata Sai.; Prashar, Sanjeev.; Parsad, Chandan.
2021	Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques	Gupta, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2021-07	Do promotion and prevention focus influence impulse buying: the role of mood regulation, shopping values, and impulse buying tendency	Parsad, Chandan.; Prashar, Sanjeev.; Vijay, Tata Sai.; Kumar, Mukesh.
2021	Do customers exhibit gratitude after service recovery? understanding the moderating role of relationship type	Salagrama, Ramakrishna.; Prashar, Sanjeev.; Vijay, Tata Sai.
2021-05	Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands	Arora, Nilesh.; Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.
2021-01	Role of shopping app attributes in creating urges for impulse buying: an empirical investigation using SEM and neural network technique	Gupt, Priyanka.; Prashar, Sanjeev.; Parsad, Chandan.; Vijay, Tata Sai.
2020-05	Ola acquired TaxiForSure: post-takeover dilemma	Vijay, Tata Sai.; Prashar, Sanjeev.; Sahay, Vinita.