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Browsing by Author "Agarwal, Sharad."

Browsing by Author "Agarwal, Sharad."

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  • Engaging consumers' senses for creating unique brand positioning 
    Agarwal, Sharad.; Dutta, Tanusree. (SAGE Business Cases, 2016-03-06)
    In the current economic scenario, where products become commodities within days, it is extremely important and difficult to differentiate products. Competitors, within no time come up with products having similar features. ...
  • Neuromarketing and consumer neuroscience: current understanding and the way forward 
    Agarwal, Sharad.; Dutta, Tanusree. (Decision, 2015-11-18)
    In the last decade, neuroscience has informed the marketing science in meaningful ways and the interaction between both of these sciences has helped in generating deeper insights into the consumer behavior. This has led ...