Browsing by Author "Bailey, Ainsworth Anthony."

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Application of GREEN scale to understanding US consumer response to green marketing communications

Bailey, Ainsworth Anthony.; Mishra, Aditya Shankar.; Tiamiyu, Mojisola F. (Wiley Online Library, 2018-11)

This paper reports on three studies that were done as part of an application of the GREEN scale (Haws, Winterich, & Naylor, 2014) to understanding US consumer response to green marketing communications. The GREEN scale was ...
Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology

Bailey, Ainsworth Anthony.; Pentina, Iryna.; Mishra, Aditya Shankar.; Mimoun, Mohammed Slim Ben. (The International Review of Retail, Distribution and Consumer Research, 2020)

Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this ...

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